Sandra May Greefkes is not your typical marketing executive. She’s a transformational leader at the intersection of health tech, AI, and cybersecurity, with a proven record of delivering 12x lead growth, 350% sales pipeline expansion, and the successful launch of market-shaping technology solutions. Sandra converts complexity into clarity—and marketing into a disciplined, results-driven growth engine.

She unites technology, business strategy, and powerful storytelling to translate sophisticated innovation into actionable, revenue-generating go-to-market (GTM) strategies. Across enterprise SaaS, AI-powered platforms, payer-provider engagement, precision medicine informatics, and cybersecurity, Sandra leads with one guiding principle: marketing must deliver business outcomes, operational efficiency, and measurable impact.

Leadership Development:

INSEAD & Rotman School of Management at the University of Toronto

Based in: San Diego, CA

sandraMayGreefkes@gmail.com
Sandra’s leadership extends far beyond traditional marketing—she is a strategic advisor, unifier, and catalyst for enterprise-wide alignment. She seamlessly connects product, sales, IT, and executive leadership to execute powerful initiatives with precision, unlocking sustained growth.
Sandra is known for getting things done—meeting people where they are and influencing whatever it takes to gain alignment and drive strategic initiatives forward with clarity and speed. Her hallmark is recognizing unseen connections—turning insights into decisive action, strategy into execution, and teams into high-performance growth engines.
  • Global leadership across SaaS and B2B tech and high-growth sector
  • Deep expertise in integrated GTM execution, product marketing, and demand acceleration
  • Proven impact leveraging AI to optimize both operational and financial performance
  • Industry thought leader, analyst relations strategist, and recognized speaker
  • Energized by new challenges and committed to building businesses, brands, and teams that scale with purpose
  • Committed mentor and advocate for women in technology and neurodiverse professionals
Growth Acceleration with Operational Discipline
Sandra drives market expansion and revenue growth through fully integrated strategies that activate demand, optimize resources, and deliver measurable ROI. She combines bold vision with tactical precision to help growth-minded companies scale with impact
Cross-Functional Enterprise Alignment
With proven success unifying sales, product, marketing, and IT, Sandra builds scalable growth systems where strategy, technology, and execution are fully aligned. She thrives at the intersection of strategy and execution, translating big ideas into business results.
Simplifying the Complex
Sandra distills technical complexity into clear, differentiated messaging that inspires action and drives consensus—from the boardrooms to global markets.
Leadership That Builds Culture and Capability
Sandra develops high-performing teams, fosters emerging leaders, and champions inclusive leadership that sustains organizational resilience and long-term success. She is intentional, curious, and bold—qualities that define both her leadership style and her commitment to building future-ready organizations.
Marketing Strategy | Integrated Marketing | B2B | Go-to-Market (GTM) Execution
Health Tech | AI | Cybersecurity | SaaS Platforms
Product Marketing | Digital Marketing | Social Media | Partner Marketing
Demand Generation | Pipeline Acceleration | Content Development | Sales Enablement
New Customer Acquisition | Customer Engagement | Customer Retention
Brand Messaging | Positioning | Software Product Packaging
Data Analytics & Insights | Market Research | Strategic Planning
Executive Presence | Growth-Oriented Storytelling | ROI-Focused Leadership
Marketing Leadership | High-Performance Team Building | Neurodiversity Advocacy
Market Expansion | Organizational Development | Resource Optimization
Cross-Functional Alignment | Financial Accountability | Change Management
12x increase in SQLs
350% growth in sales pipeline value
374% increase in partner revenue
2 Frost & Sullivan Best Practices Leadership Awards
Recognition by ITSMA and Gartner (formerly CEB)
Marketing leadership across North America, APAC, and EMEA
“Sandra brings more than ideas—she brings precision, accountability, and impact. She doesn’t just contribute to the team; she elevates its performance.”In the middle of every difficulty lies opportunity."
—Former CEO
Sandra is available for:
  • Industry Keynotes, Webinars, & Conference Panels
  • Health Tech, Cybersecurity, AI, Ed Tech and Business Strategy Board of Directors Positions

Interested in bringing Sandra’s strategic leadership and execution excellence to your organization?

Download Speaker Profile | LinkedIn

    Mission

    Transforming Healthcare and Cybersecurity Through Strategic Execution and High-Impact Leadership

    © 2025 Sandra May Greefkes

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