Author: Sandra

IT business solutions are very complex. Customers and prospects don’t know what they don’t know. We often were being asked for various corporate power point presentations to be updated but for every update that was delivered there was always another request or what we delivered just didn’t fit the bill. The sales organization was trying to show the art of the possible within a power point presentation and frankly that was not the best sales tool. So we embarked on developing a virtual world that could show businesses from almost any industry how IT business solutions could help their...

Faced with the challenge of better connecting with its busy business customers, Sandra lead her team to develop a social media strategy for TELUS Business Solutions and gained executive agreement to launch a business focused social community. This innovative social media community located at www.telustalksbusiness.com was designed so that businesses could come together, exchange ideas and gather expert advice. The social strategy was part of an integrated approach to market and was directly linked to sales and marketing automation software. The Corporate Executive Board – Marketing Leadership Council reviewed our approach and outcomes and developed a case study of how the integration of...